Built in an afternoon. Turn passive viewers into qualified leads.
Paste your existing content and Fieldwork builds your interactive workbook. Your audience runs their own situation through your framework and walks away with something actionable. You get a qualified lead with full context.
AI generated 4 steps and 12 blocks from your script
✓
Aa
Heading
Find Your Profitable Business Idea
?
Prompt
Who is your ideal customer?
@customer
⊞
Brainstorm table
List every business idea — don't filter yet
@ideas
⊟
Decision matrix
Rate each idea · Like · Help · Pay
@scores
f
Formula
I help {customer} solve {idea}
@result
|
✦ AI Summary
→ Commitment
☑ Checklist
Creator dashboard
Turn the discovery call into a strategy call.
Every time someone completes your workbook, you get a detailed lead record. Not just an email address. You see what they answered, where they scored highest, and what they committed to. By the time you follow up, you already know their goals, their gaps, and how serious they are.
Recent leads
JM
Jamie M.
Completed · 3h ago
Complete
SR
Sofia R.
Dropped off step 3 · 5h ago
Partial
TK
Tom K.
Completed · yesterday
Complete
AL
Aisha L.
Dropped off step 2 · yesterday
Partial
MW
Marcus W.
Completed · 2 days ago
Complete
Jamie M. · full responses
Ideal customer
Freelance designers scaling to an agency
Highest scoring idea
Agency launch kit 9.2 / 10
Positioning statement
“I help freelance designers package their expertise into a productized agency offer.”
Commitment
3 customer interviews before end of month
Aggregate
247
Total leads
68%
Completion
4m 32s
Avg. time
31
This week
Top ideas across all leads
Agency launch kitClient portalDesign critique
⤓ Export CSV
Live workbooks
See workbooks in action
Try a live workbook, see what a finished result looks like, or start building your own.
Every building block you need, from open questions to concrete action
Each block is designed to move your audience forward, from brainstorming and evaluating options to assembling a personalized output and committing to a next step, including your next offer.
Workbook elements
Set the scene
Frame each section, share context, and guide your audience before they answer anything.
Aa
Heading
Find Your Niche
Think about who you're best positioned to serve — the person whose problem you know inside out.
▶
Watch this explained
—
New section
Step 2 of 5
Marks a new step in the sidebar navigation — helps users track progress.
★
Example
Example
"I help freelance designers who want to scale to an agency — I know this customer because I was one."
!
Callout
💡
Be specific here. "Entrepreneurs" is too broad. "First-time founders pre-revenue" is a person.
Collect raw material
Get your audience's ideas, answers, and raw thinking onto the page — before any filtering happens.
?
Prompt
Who is your ideal customer?
Freelance designers scaling to an agency
Think about who you're best positioned to serve.
≡
Long reflection
What makes this person's problem urgent right now?
They're hitting the ceiling on hourly rates. Every extra client just means more hours, not more money…
☰
List input
List your top skills
Brand identity design
Client communication
Pricing & proposals
+
Add another
⊞
Brainstorm table
List every business idea — don't filter yet.
Idea
Who it's for
Core problem
Agency launch kit
Freelance designers
Pricing & packaging
Client portal
Solo consultants
Onboarding chaos
Add a row…
Filter and score
Help your audience cut through the noise — rate options, score against criteria, and surface what actually matters.
◁▷
Scale
How urgently do your customers need this?
Not urgent7 / 10Critical
⊙
Choice
What stage is your business?
Idea stage
Early revenue
Growing
Scaling
⊟
Decision matrix
Rate each idea across the three criteria.
Option
Like
Help
Pay
Agency launch kit
Client portal
Design critique
↕
Ranked list
Drag to reorder — put your strongest idea at the top.
1
Agency launch kit
2
Client portal
3
Design critique
Assemble the output
Pull upstream answers together into a personalized artifact — the thing your audience worked to earn.
f
Formula
Auto-assembled
I helpdesignerssolvepricingwithagency launch kit
◈
Result headline
Your business idea
"I help freelance designers package their expertise into a productized agency."
▣
Recap
Person
Freelance designers scaling to an agency
Problem
Pricing & packaging their services
Product
Agency launch kit
Turn clarity into commitment
Close the loop — get your audience to declare next steps, check off tasks, and click through to your offer.
➔
Commitment
I commit to validating Agency launch kit with at least 3 conversations before the end of the month.
✓
I'm committing to this
Take action
Validate idea
Mon 16 Mar · 9:00 am
+ Add to calendar
☑
Checklist
✓
Identify your target customer
✓
List the top 3 problems they face
Validate with 3 customer conversations
Define your MVP offer
→
CTA
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Integrations
Fits into the stack you already use
Fieldwork connects to the tools your business already runs on — so leads flow straight into your CRM, email sequences, or spreadsheets without copy-pasting.
Coming soon — request early access to integrations
Why nothing else works
The tool that doesn't exist yet
No tool is built for creator-led framework execution — combining a guided editing experience, predefined interactive blocks, a personalized output artifact, and native integrations into creator toolstacks.
✕Typeform — Linear forms, no artifact output, no creator branding
✕Notion — Freeform docs, no guided flow, no interactivity
✕Miro — Spatial whiteboard, too blank, not audience-facing
✕Kit — Great for email, but a subscriber is not a qualified lead
✕Brilliant — Great idea, wrong audience (STEM not biz)
✓Fieldwork — Built for creators. Guided. Interactive. Personalized output.
Early access
Be the first to build with Fieldwork
We're in early validation and are eager to improve our product. Please contact us at hifieldwork@gmail.com for any questions at all.