Build lead magnets that
actually engage
Your audience doesn't need another PDF or quiz. Give them a workbook they execute and turn passive viewers into your most engaged, purchase-ready audience.
The problem
Your lead magnets take. They don't give.
Every tool you're using was built to collect, not to deliver. Your audience gets nothing they can act on. You only get an email address.
- ✕PDFs: Downloaded and forgotten. No signal on who opened it or what they took away.
- ✕Quizzes: They get a score. You get a segment. Neither of you knows what to do next.
- ✕GPTs: The conversation disappears. So does the lead.
The solution
Put your audience to work
with workbooks
Watching a video once is not the same as executing it. A workbook guides your audience through your content and produces something actionable at the end.
1
Gather & Evaluate
Collect ideas and rate them against clear criteria
Brainstorm
Evaluate
LikeHelpPay2
Get Your Results
A personalized output built from your answers
Formula
I help designers with pricing
“I help freelance designers solve pricing & packaging.”
3
Act
Commit to a concrete next step, locked into your calendar
Scheduled
Fieldwork
10:00 – 11:00
Workbooks change behavior
93%
Retention1Engageli Active Learning Impact Study, 2024 engageli.com
Active learners retain 93% vs. 79% for passive learners.
91%
Follow-through2Milne, Orbell & Sheeran (2002) — British Journal of Health Psychology jamesclear.com
People who write a specific plan follow through at 91% vs. 35% who don't.
2×
Conversion rate3HubSpot, 2022/2023 + Demand Metric / CMI, 2023 embryo.com demandsage.com
Interactive content converts at twice the rate.
Completing a workbook
Something they built. Not something they were handed.
By the end of a workbook, your audience has a personalized output that reflects their specific situation. It feels earned because it is.
Gather & Evaluate
Prompt
Who is your ideal customer?
Freelance designers who want to scale to an agency
Brainstorm table
What problems do they face?
Pricing & packaging their services
Getting consistent clients
Managing projects without burning out
Decision matrix
Problem
Like
Help
Pay
Pricing & packaging
Getting clients
Project burnout
Summarize & Act
Your positioning
I helpfreelance designerssolvepricing & packagingwitha productized agency offer
AI summary
Your sharpest edge is pricing — you've lived this problem. The clearest fit is a productized agency launch kit for designers who want to scale.
Your action plan
✓
Talk to freelance designers about how they price their work
✓
Sketch what a productized agency launch kit includes
✓
Share your result with someone who will hold you accountable
Added to your calendar — First customer interview
Tomorrow, 10:00 am
Tomorrow, 10:00 am
Live Workbooks
See what a workbook looks like in practice
Each of these was built from a real creator's framework. Run your own situation through one.
Ali Abdaal · LBA
Find Your Profitable Business Idea
Define Your One-Person Business Model
Score Your Grand Slam Offer
FAQ
Common Questions
No. A form collects answers and sends them to you. A workbook guides someone through a framework step by step and assembles their answers into a personalized output they keep and act on. The audience gets something. That's what makes them engage and complete it.
Most creators are live in under an hour if they start from an existing script or framework doc. The builder works similarly to Notion: type / to add a block, drag and drop, fill in your questions and wire the outputs together. Since we are in early validation, we are also happy to build your workbook(s) for you. Just reach out at hifieldwork@gmail.com and we will take care of it.
You see every answer your audience submitted in your Fieldwork dashboard and can export to CSV. Integrations with Kit, Zapier, and Google Sheets are on the roadmap. If you would like something specific, feel free to reach out to hifieldwork@gmail.com.
No. They arrive via a link, enter their email to unlock the workbook, and fill it in. No signup, no friction.
Fieldwork is built for executional frameworks, meaning content where the audience is meant to do something. If your content contains a verb your audience should act on, it's a good fit. Pure entertainment or inspiration content is harder to turn into a workbook.
During our early validation phase, yes. We're onboarding a small number of creators for free in exchange for feedback.
Early access
Be the first to build with Fieldwork
We're in early validation and are eager to improve our product. Please contact us at hifieldwork@gmail.com for any questions at all.
Get early access →